Privacy policy

Last Updated: May 18, 2026

Blue Oak Home (trading name of Blue Oak Fireplaces Ltd) operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Blue Oak Home is powered by Shopify, which enables us to safely provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process
We collect information that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with our store:
* Contact Details: Your name, billing address, shipping address, phone number, and email address.
* Financial Information: Payment card information, transaction details, form of payment, and payment confirmations. Complete financial details are securely processed via PCI-DSS compliant gateways and are never stored on our database.
* Account & Transaction Information: Your username, password, items viewed, items added to your cart/wishlist, purchases, returns, or cancellations.
* Device & Usage Information: Your IP address, browser type, network connection, unique device identifiers, and data regarding how you navigate our storefront.

2. Lawful Bases for Processing (UK GDPR)
In accordance with the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal data:
* Performance of a Contract: Necessary to process your payments, fulfill orders, and manage deliveries.
* Legitimate Interests: To improve our services, prevent fraudulent activities, secure our marketplace, and provide responsive customer support.
* Legal Obligation: To comply with regulatory, tax, and consumer protection laws in the United Kingdom.

3. How We Disclose Personal Information
We may share your personal data with authorized third parties for legitimate operational purposes, including:
* Shopify and related service vendors (IT infrastructure, data analytics, payment processing, fulfillment, and UK freight/shipping carriers).
* Business and marketing partners to support personalized, safe advertising context.
* Law enforcement or government agencies where required by valid legal processes.

4. Relationship with Shopify
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our heating products to you. Your data is stored through Shopify’s secure data storage, databases, and the general Shopify application behind an industry-standard firewall.

5. Your Rights Under UK Data Protection Law
As a resident of the United Kingdom, you possess clear statutory rights under the UK GDPR and Data Protection Act 2018:
* Right of Access: The right to request copies of the personal data we hold about you.
* Right to Rectification: The right to request that we correct any inaccurate information.
* Right to Erasure: The right to request that we delete your personal data under certain conditions.
* Right to Restrict/Object: The right to object to or restrict our processing of your personal information.
* Right to Withdraw Consent: Where we rely on consent to process your data, you can withdraw it at any time.

To exercise any of these rights, please contact our Data Compliance Desk using the contact details listed below.

6. Data Controller Contact Information
For any questions regarding our privacy practices, data access requests, or cookie management, please contact us directly:

* Corporate Legal Entity: Blue Oak Fireplaces Ltd (Trading as Blue Oak Home)
* UK Company Registration Number: 16573935
* UK VAT Number: GB498028747
* Registered Head Office: 1159 Melton Road, Syston, Leicester, LE7 2JS, United Kingdom
* Support Email: support@blueoakhome.co.uk
* Support Desk Telephone: +44 116 373 4193

Business Hours:
Monday: 9:30am – 5:00pm
Tuesday: 9:30am – 5:00pm
Wednesday: 9:30am – 7:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: 10:00am – 4:00pm
Sunday: Closed